Packaging market still stable in 2015
No big changes compared to the same period of the previous year – that is the conclusion drawn by the Joint Committee of German Packaging Manufacturers (GADV) with regard to the annual assessment for 2015. Sales in packaging materials rose by 1.1 percent in 2015 to around EUR 32 billion; production volume dropped slightly by 0.3 percent to around 19 million tonnes.
With a share of around 45 percent, plastic packaging generated the most sales, as in previous years; in terms of quantity, packaging made of paper, cardboard and paperboard were the largest segment of packaging materials, likewise at 45 percent.
In production a largely uniform picture can be seen in 2015 among packaging materials: Apart from plastic packaging, which saw a slight increase of 0.5 percent compared to the same period of the previous year, production among all other packaging decreased moderately. At 2.0 percent, metal packaging (steel) registered the largest decline, followed by aluminium packaging (minus 0.8 percent), glass packaging (minus 0.6 percent) and packaging made of paper, paperboard and cardboard (minus 0.4 percent).
In the area of sales the picture is divided: Here too, at an increase of 2.7 percent, plastic packaging rose the most; but glass also concluded positively (plus 1.4 percent). In contrast, the other packaging materials registered a slight decline: The production of metal packaging (steel) dropped by 1.3 percent, followed by packaging made of aluminium (minus 0.3 percent) and packaging made of paper, paperboard and cardboard (minus 0.2 percent).he weld zone maintains a higher proportion of the original mechanical properties.
Still an important topic among the associations of the GADV is the prevention of food waste. All associations participate in the SAVE FOOD initiative, which is supported, among others, by Messe Düsseldorf. But the waste of food is not just an issue in countries where food is in short supply. A change in thinking is also occurring in so-called industrial nations. "For consumers, sustainable consumption of food is shifting more and more into focus. This trend has now reached the trade level. That is why packaging attributes, such as the ability to re-seal them, flexible filling sizes, and ability to divide them into portions play a role for manufacturers," says Dr. Johann Overath, current spokesman for GADV and managing director of the Federal Association of the German Glass Industry (Bundesverband Glasindustrie e.V.). "On top of that are the important advantages of packaged food, such a good shelf life and how well the package can be stored. These factors help consumers to plan shopping with foresight and to waste less food," continues Overath. The transformation process in society has an influence on the packaging market, too. The number of meals eaten outside of the home continues to increase. All associations of the GADV agree that keeping an eye on these trends and offering functional solutions is a challenge for the packaging market.