Aluminium obliges: For the European Football Championship genuine “Aluminiumists” naturally only drink fresh beer out of the aluminium bottle. Ideal for fans and beer drinkers, the Bitburger brewery, together with a trade partner, is marketing a Premium Pilsner in an aluminium bottle as Football Championship edition, on the occasion of the 2012 Football Championship.

The shaped 0.33 l aluminium bottle, which is manufactured by Ardagh Aluminum Packaging, is available in special beverage markets and supermarkets, as a limited edition for the Football Championship.

In event and specialty gastronomy aluminium brings uncommon products into the limelight. Particularly in niche markets, unusual products demand unusual packaging solutions that effectively promote the image of the products. Aluminium packaging can successfully draw attention to products, but it is also sustainable and environmentally friendly because of its outstanding recycling characteristics. With clever product ideas and special package designs the beverage can’s sister product – the shaped aluminium bottle – has established itself as niche specialty for beer and alcoholic mixers. Here, the cool touch and look make it a refreshing drink experience. Elsewhere in the world it has long been a high-use package for beer, and also more recently for soft drinks or juices, and not just among trend-conscious consumers.